Creating Brand Identity
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How does a company look like one?
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Never judge a book by its cover. But customers will judge a company by its homepage. How can a company’s mission statement and product goal be seen in one glance?
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Social media posts, client presentations, event announcements, handouts, and fliers. How does a company stay in visual harmony across all channels of communication?
Brand Story
Approachable. Digestible. Understandable.
When starting new copywriting projects, I love to think of myself as an amateur. If I start at square one and relearn everything I know about my client, I will be able to parse out the narrative arc of their purpose and goals. I am the translator between the technical processes behind the smokescreen and the simple products the general audience sees. As a liaison between a company and its consumers, I aim to align myself with the company process, and enthusiastically guide the customer through each step.
Fit the style. Find the voice.
Event handout for a nonprofit fundraiser.